There was an interesting article in the LSE blogs about how to increase attention for your research:
http://blogs.lse.ac.uk/impactofsocialsc ... -deserves/
This is of course tuned to the social sciences, but many tips can be readily transferred.
If you have any other tips or tricks to promote your research, feel free to share.
Myself, I've found (as stated in the blog post) that open access makes a big difference but the costs can be prohibitive unfortunately.
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